Two thirds of Brits are confident in booking UK holidays even after the rain
The rain this summer has had a significant impact on holidaymakers' plans up and down the country. It’s a topic that has been on everybody’s minds and has come up in conversation over the dinner table, at work, and even whilst people are out on their UK holidays.
With Google searches for the term ‘rain’ reaching a new record in the UK in July, Woolacombe Bay Holiday Parks were interested in seeing what percentage of their audience felt the rain had impacted on their summer staycations, and whether they were more likely to look at holidays abroad instead. They also asked if their customers felt that the rain had had an impact on activities and holiday plans while they were on holiday.
66% of holidaymakers are still confident in booking UK holidays despite rainy summer
Below are the questions that were asked in a Facebook poll.
Question 1: Did the rain dampen your confidence in booking a staycation, turning to an abroad holiday instead? (YES/NO)
Question 2: If you were on a staycation this summer, did the rain impact your holiday activities? (YES/NO)
As you can see from the results from almost 500 respondents, 33% admit the weather turned holidaymakers away from holidaying in the UK, choosing a sunnier foreign country instead. 41% admit the rainy weather had an impact on their holiday plans whilst they were away.
The data suggests that despite 34% of holiday makers feeling the weather had had an impact, a considerable majority are still confident in booking UK holidays despite the rainy weather the UK experienced this during July and August 2023. The only question that remains is, where do you go for the UK holiday.
Holiday bookings for 2024 have seen an unusual uptick from Woolacombe Bay
We asked Kevin Darvill, Sales and Marketing Director at Woolacombe Bay Holiday Parks, for his thoughts as to how the weather has impacted stays at their Parks this summer.
“Weather considerations were on many holidaymakers’ minds this year, whether that was scorchingly uncomfortable temperatures around the Med or above average rainfall in the UK. A wetter than hoped for summer did not seem to put a damper on many families’ holidays with self-catering occupancy up 3% on last year thanks to the range of all-weather activities on our Parks, many of them included in the holiday price. Bookings for 2024 are very healthy too so it’s great that people are being optimistic for sunnier times in 2024.”
With some of the UK’s best beaches located within Devon and the draw of some amazing scenery and seaside towns, it’s clear to see why there has been consistent demand for holidays in the new year and despite the rain, the flexibility and price offered by a holiday within the UK looks set to support demand for the near year and well into the future.
ENDS
About Woolacombe Bay Holiday Parks
Woolacombe Bay Holiday Parks is one of the leading operators of holiday parks within Devon and the UK. A family-run business, they are passionate about reinvesting back into their Parks so that the customer gets the best possible holiday at a reasonable price. They offer caravans, lodges and camping/touring pitches so you can find the right accommodation for your stay.
Contact:
For more information on the story please contact Woolacombe Bay Holiday Parks’ PR representative David Foy.
*Results were gathered through a Facebook poll from 499 respondents that follow the Woolacombe Bay Holiday Parks page.
