Holiday park industry statistics
As we are now heading towards the warmer months, many will be turning to book a holiday this year. We thought it would be useful for our audience to look at some of the most up to date statistics relating to the holiday park and tourism industry.
Keep on reading to find out more…
Travel & Tourism trends for 2025:
2025 travel and tourism trends include:
- TikTok is helping travel addicts turn two days of annual leave into a five-day holiday. It will be interesting to see how TikTok impacts travel habits as the year goes on. (Source BBC).
- United Nations agency UN Tourism forecasts that at the close of 2024, travel will have finally bounced back to pre-pandemic levels, and perhaps even exceed 2019 figures. Will 2025 continue this upward trend? (Source: National Geographic).
- According to Skift Research's 2025 Travel Outlook report, travel companies are anticipating a 24% rise in the number of trips people are planning for the year ahead compared to 2024. (Source: BBC).
- 45% of those surveyed said they were more likely to travel off-peak in 2025 (National Geographic).
- ‘Destination dupes’ are increasing in popularity, defined where you swap an overcrowded spot for a lesser visited alternative. Expedia, the online travel agency, said that its data shows that 63% of customers are likely to visit a “detour destination” on their next trip. (Source: Independent).
- As of November 2024, Spring shoulder season currency represents 49.3% of 2025 bookings as of November 2024. The notable growth can be seen in Latin America and Europe, which is where people see. May is closely followed by April, and September is coming up as a more popular month than August. (Source: Zicasso 2025 Travel Trends Report).
- Trip duration bookings are steady so far for 2025, with travellers booking on average 13.5 days (2025) vs 13.4 days (2024). (Source: Zicasso 2025 Travel Trends Report).
- The 31-50 age group is increasing interest in nature/wildlife holidays in contrast to 2024. (Source: Zicasso 2025 Travel Trends Report).
Where we were in 2024:
- Turbulent weather had a negative impact on holiday bookings during the Easter holidays. Across Somerset, the majority of tourism firms reported a drop in Easter trade. A survey for Visit Somerset, the county's tourism association, found two thirds reporting turnover down by up to 5%. (Source: BBC).
- Revenue in the UK Travel & Tourism market is projected to reach US $40.12bn in 2024. (Source: Statista)
- Visit Britain forecasts 39.5 million visits and £34.1 billion spend for 2024. This is a growth of 5% in comparison to 2023. The inbound tourism forecast (spending by overseas visitors in the UK) is the greatest it’s been in recent times.
- There’s a willingness from travellers globally to upgrade their holiday experience on everything from better quality food on board flights (29%) to upgrading to business or first class (20%). (Source: Skyscanner 2024 Travel Trends Report).
- A new 2024 ‘Pitching the Value’ report has been released by the UK Caravan and Camping Alliance (UKCCA) highlighting the economic value and wellbeing impact of the UK holiday parks and campsites sector and its important contribution to UK domestic tourism. The report finds visitors to UK holiday parks and campsites stay 82% longer and spend 12% more than the national tourism average. (Source: RV Business).
- The number of domestic trips has seen fluctuations since 2018, but currently stands at its highest level since 2012. (Source: Click Through).
- The credit card brand recorded increased travel spend growth of 9.3% in February 2024. (Source: Investors Chronicle).
- 80% of UK travellers plan to take the same if not more trips abroad in 2024 in comparison to 2023. (Source: Skyscanner).
- 79% of those surveyed in January 2024 plan to make an overnight domestic trip over the next 12 months. This is up from 70% in January 2023. (Source: Visit Britain)
- The top counties for a holiday trip include Greater London (3.87 million), Cornwall (2.1 million), North Yorkshire (2.0 million), Devon (1.8 million) and Lancashire (1.8 million). (Source: Visit Britain)
- 27% of UK travellers see the feel of a holiday destination as an important part of their decision-making going into 2024. (Source: Skyscanner)
- 25% of UK travellers say the cost of hotels determines their choice of destination. (Source: Skyscanner)
- 70% of people are expected to spend the same or more on holidays next year, which is pretty robust. (Source: Travel Weekly)
